10 key trends that will drive small businesses in 2022

No Comments
The pandemic has completely upset our lives, we hear it repeated every day but above all each of us lives it daily on our own skin. We are not talking about a mystery, it is real and it is in front of our eyes. Among the various realities that carry the weight of these great changes are the small businesses.

As life begins to regain a sense of normalcy, new trends are emerging and understanding them can help small businesses regain their balance. Across all industries, organizations are grappling with rapid transformation. Furthermore, there are huge global changes and challenges to be addressed, from climate change to digitalization.

Our world is evolving rapidly, and companies, especially smaller ones, must learn to adapt accordingly. Here you are 10 Trends That Will Have the Biggest Impact on Small Businesses in 2022.

small business trends

1. More space for emotional intelligence and empathy

L’empathy it plays a fundamental role in relations in general but also in that which exists between employer-employee because it allows a deeper understanding of the challenges of work and of the life of those in front of us. Obviously you don’t need to know every detail of your employees’ lives, but take an interest in their physical and emotional well-being it would be significant.

Active listening without judgment, observing attitudes and conscious efforts to use appropriate verbal and non-verbal language are vital for developing empathic relationships in line with the values ​​of closeness and authenticity. This is certainly one of the trends that small businesses cannot miss.

2. The power of Influencer Marketing and Social Media

One trend small businesses should be aware of, if they aren’t already, is the power ofinfluencing marketing. Online platforms and social media channels such as Instagram e TikTok they can help small businesses tell their stories to increase the awareness and excitement of customers and future customers. These 2 social media are also perfect for talking and approaching a younger audience. Obviously, the choice of social platforms to use also depends on the type of business of the company.

The influence both large and small, especially i micro-influence, strengthen the reality of small businesses by providing relevance and confirmation on the effectiveness of their products and services.

3. Trend for small businesses: digital and cloud technologies

SMEs need to invest in digital technologies e cloud to thrive and grow over the next few years. Today’s digital economy has forced many companies to rely on the effective use of technology to support ongoing processes and develop new sources of competitive differentiation. Technological innovations such asautomatic learning, l’Internet of Things (IoT), l’artificial intelligence and so on have grown over the past few years. To meet the needs of today’s customers, every small business should integrate some of these technologies into their business.

Digital transformation offers small businesses a way to change, while cloud technology provides the platform to make that change possible and safer.

4. Hybrid workplaces

Even before the pandemic, many companies, especially the larger ones, relied more and more on remote collaboration technologies such as videoconferencing e Slack. The pandemic has accelerated the adoption of these tools and working practices in an unprecedented way.

Having a hybrid work environment where employees can choose their optimal way of working, as well as whether to work remotely or on-site, will be a trend that even small businesses will have to grasp. Many employees have preferred to work from home thus also achieving a better work-life balance, reducing commuting and proving to be more receptive and productive.

However, the hybrid work made the onboarding process more difficult. Employers should ensure an effective onboarding process for hybrid workers, including so that they are familiar with the corporate culture and values ​​and are able to build relationships with other team members.

5. Mental health in the workplace: a trend that small businesses cannot overlook

The 2022 trend every SMB owner should know is that workplace mental health matters. Supply chain crunches, understaffing, remote work, and increasingly blurred lines between work and home are exacerbating employee stress at a record pace.

Feeling calm and stimulated in your work helps us to cope with changes in roles and responsibilities. Not to mention the tough challenges. It helps us thrive in our roles, manage stress, and increase our resilience. Ultimately, it allows us to reach our maximum potential.

Managers who don’t help remove obstacles or share resources with employees can help make them feel overwhelmed and unmotivated. And indeed Employee expectations to constantly work at the highest level place unreasonable pressure on them. It leads to increased workload and working hours, added stress, and emotional exhaustion.

Implementing policies that help improve mental well-being in the workplace will increase engagement, reduce absenteeism and improve productivity. Supporting workplace mental health is increasingly a necessity even for small businesses.

6. Coaching and tutoring of employees

Small businesses need to be creative and find innovative ways to attract the right talent e create a workforce that he is happy, motivated and in line with the company’s philosophy. Consequently, the opportunities for coaching e mentoring to support the growth and development of employees will be very valuable.

Coaching and mentoring approaches are becoming increasingly popular and effective for staff development. Many companies are using them to improve the performance of their work team and to achieve particular skills and objectives, thus distinguishing themselves from their competitors.

7. Synchronous and asynchronous video

The video synchronous and asynchronous will be the key to any marketing strategy in the near future and a trend that small businesses cannot miss. The past 18 months have greatly accelerated the use of video to research, sell, serve and meet people around the world. Think about it, everyone has a phone, tablet or laptop close at hand.

Videos are perfect for promoting and telling people about the products and services offered by small and medium-sized businesses. They help increase engagement on digital channels and allow you to reach more and more people and, consequently, buy more customers. Indeed, the key to their popularity lies in their relative ease of interacting with potential customers across multiple platforms.

8. Taking care of Personal Branding: an expanding trend for small businesses

Small business owners are intimately tied to their businesses. Make known not only your corporate brand, but also your personal one, by doing precisely personal branding, it will be fundamental. Today’s customers seek to make more meaningful connections with brands. Building a strong personal brand is how small businesses can grow their business by transforming it into something substantial, lasting and impactful.

Small and medium-sized business owners who hide behind corporate branding and choose not to show who they are or to show themselves vulnerable and human are wasting a huge growth opportunity. The only loyalty that can be achieved as a key figure in a business is through emotional commitment, showing the human side behind your business and showing yourself and your employees. Credibility helps companies foster relationships with customers as they value trust, honesty and empathy.

Consumers today want brands to address issues and offer the right support instead of just focusing on profit.

9. Agile service delivery and product development

Small businesses can easily create personal brands with a competitive edge when they continue to be proactive in providing products and services. By developing different solutions and appreciating their impact on various customers, they will thrive by providing creativity, diverse and thoughtful innovation for each market. Increased competition in the global market has forced companies to diversify their products to meet ever-changing customer needs and to adopt product development strategies for both one-off production and mass customization.

10. Networking and collaboration between entrepreneurs

The networking is one of the big trends of 2022 that small businesses must not miss out on.

Small businesses can exponentially improve their efforts and strategies by connecting and collaborating with other businesses instead of conducting an individual campaign. It also helps you get business lead referrals, hear new market prospects, learn from the experiences of others, hone your strategy and tone, and team up to create relationships that inspire and fuel mutual growth.

The networking and collaboration will help small business owners inspire each other, building new relationships to drive growth.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Reply