Quello dell’eCommerce, followed by the Covid-19 pandemic, is a semper plus competitive settore vede consumeri via via more esigenti e tecnologie semper plus advance.
E-commerce Tendenze 2022
pay plug It has reached the point of its tenth eCommerce trend that the eMerchant will continue in 2022.
#1 Da TikTok on Instagram, in a new market
Always più longa dalla pure function of interactions and discussions, through the Instagram shop, the Facebook marketplace and the hashtag #TikTokMadeMeBuyIt, the social platform is gradually becoming a real and own marketplace, as much as 53% of the 16-24enni use their own i Social networks to find a brand.
#2 Sell on the rise with il Livestream Shopping
Il Livestream Shopping, ovvero la vendita online transmite video en diretta social, si è rivelata a last levy of conversion respect to the traditional eCommerce channel.
Born at the beginning of the health crisis, this strategy is not only a prerogative of the giants of eCommerce: also the PMI is enjoying always the più per Connettersi with the community itself and I will increase the sale, Not only its social network, but also its eCommerce marketplace, thanks to clients like Marlene, who use brand news like Upim, Dmail and Kasanova.
#3 Without cookies, il ruolo dei first party data
Due to the enhancement of the relative norm alla personal data protection, my web browser gradually cookie i offline say third.
Per I will continue to offer personal online services in respect of privacy, the eMerchant may tell me about it. first party data, or dati proprietari, raccolti cioè in direct mode dal proprio public: a potentially very effective strategy in terms of production – considering that fidelizzare i propri clienti è less expensive e più redditizio che trovarne di new – e già adottata dal 61% delle aziende.
If you try, in particular, say dati affidabili, quasi semper gratuiti e facili da raccogliereFor example, through the interaction of the tools on the website, the mail and the sms or the CRM of the point of sale, you can find the personalization of the products and services offered based on the chronology of the acquisition and the behavior of the client.
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#4 AI as a tool for conversation
Il commercio conversazinale, over the atto di ventare prodotti e servizi intrattenendo a personalized conversation with i own clienti through SMS, email, messaging application and chatbot, this assumes a fundamental role in a successful customer journey, so much so that the annual growth forecast by the global virtual assistance market between 2028 is for +28% .
Per gli eMerchant, dunque, sarà increasingly important fare use di conversational agent dotati di intelligenza artificiale to communicate in real time and enhance the relationship with my own client, guaranteeing personalized information based on all customer service.
#5 The rise of the Voice Search
In Italy, 37% of users currently use the research or voice command at least once a month, compared to 30% in 2019.
Per soddisfare that this growing trend, acquire new clients and become effective on the web, gli eMerchant possono will count on VEO (Voice Engine Optimization)a variant of SEO that consists of using the spoken word chiave a coda lunga che correspondano ai modelli di linguaggio naturale degli utenti.
#6 I new methods of payment, dagli mPOS al Buy now Pay later
Il pagomento non è più un semplice mezzo per incassare denaro, ma contribute to all purposes of gli to improve the customer experience sia in negozio, thank you agli mPOS che riducono la coda in cassa e facilitano il rispetto delle sanitarie norm in force, sia online, con la funzionalità buy now pay later He consents to the efforts to secure all the richies of the emerging market and provides the client with the payment in più rate, increasing the power of the acquisition of the latter.
#7 Authentication method più fluidi e sicuri
63% degli in Italian has manifested the Need for effective safety systems As far as online payment is concerned: it will be necessary for the eMerchant to provide a fast and fluid payment method, optimizing the management of the letter and reducing the cost of transfers, improving the customer’s experience and easing the redditivity.
#8 Inclusive web design
Making a website accessible to the maximum number of people possible to do it as a priority for gli eMerchant, seen che 5% of the Italian population is variously able and 51% of over 65 use the Internet.
In this contest, a new software for eCommerce will be its own quella to realize UX always più lineari, intuitive and accessible: a simple interface, contrasting colors, character big enough and alternative text for all images are all elements that contribute to realizing a’ Experience fruibile ai più.
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#9 The science of sustainability in eCommerce
The health crisis has notably increased the attention of Italians and the confrontation of sustainability. Il 43% di essi, in particular, fears that the increase of the sale online report a minecraft for the environmentsoprattutto relatively agli imballaggi non riciclabili e alle emiti dovute al trasporto.
Fornire una scelta più ampia di sustainable products and imballaggi and create a sustainable supply chain They will be indiscussed by the force of the eMerchant, so much so that the growth forecast for the use of eco-sustainable imballaggi in eCommerce between 2022 is for 50%.
#10 Omnicanalità, tile floor ai fatti
83% of the Italian aziende considers omnicanality a priority, ma less than 10% is fully integrated into its own strategy.
Dopo see capito l’importanza della presenza più canali, gli esercenti devono riadattare la loro internal organization y integrate gli strumenti adeguati a stabilizzare este modello, agli utenti guarantee a more fluid and complete customer experience.
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